1969 Cadillac Fleetwood Brougham
Cadillac is one of the oldest automobile brands, with their first cars being manufactured in 1902. Cadillac’s biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better made vehicle than its competitors. For decades, their marketing slogan was “the standard of the world.”
The Fleetwood Brougham is an astounding example of American car design during the 1960s. Cadillac’s American competitors during this time were Lincoln and Imperial, but Cadillac always outsold those brands year after year. In 1969, Cadillac manufactured 266,798 cars, of which 17,300 were Fleetwood Broughams such as this one.
This car came to live in our museum in February 2019. It is powered by an enormous 472 cubic inch V8 engine producing 375 horsepower. The car is 19 feet long and weighs 4,900 pounds. Note the roominess of the backseat and the passenger footrests, which were a standard feature of this model.